Wednesday, March 10, 2021

Making a Logistical Nightmare

 I have mentioned my YouTube channel many times in this blog.  More the most part, I use it to post videos that help promote my store, BookNotes.  Every few weeks, I update the the dry erase board where I put the store's name.  I've done this from about the store's second year of business.  When I finally got my computer a few years ago, I decided to use one of its many features, specifically its camera function.  At first, I was just fooling around, not really thinking about what I was doing.  As these videos went on, I would sometimes get very elaborate with both the design and the presentation of the logo's creation.  I usually come up with an idea a week or so in advance.  This is usually easier around holidays, as I can use them as a theme.  Unfortunately, it is not that easy coming up with ideas.  I have accidentally copied an idea from a previous video, more than once I'm afraid.  Some themes are just so obvious that I wound up using them again.  Sure, I could go over each one of my previous works to make sure I don't repeat a logo, but that isn't easy either.  In the two-and-a-half years I've been doing these thing, I have racked up over fifty videos.  Now, I could go over each one on my computer or on my YouTube channel, but either way will take a lot of time.  The formats for each location have changed slightly with each new upgrade.  Scrolling through dozens of videos, interspersed with photos, on my computer takes longer than one would think.  YouTube is slightly easier, except that I am never sure which viewing method would be faster.  At least I can just check the titles there, as opposed to looking at the entire video on my MacBook. I really need to title these things here as well.  Anyway, my latest video will be posted later on today.  It didn't come up with the idea until about thirty to forty minutes before I had to make the newest video.  The theme had to be Easter-related, as the logo will be up for around three weeks.  I had already used rabbits and eggs in a basket, but I wanted something else.  I was leaning towards candy.  I wound up using jellybeans in a rainbow of colors for the theme.  I figured out what colors to use while driving to the store. I would even use a black licorice type one at the end, just more the extra pop of color.  I was going to use a subtractive method to place the letters on each jellybean, and then trace around the empty spaces to let the letters stand out more.  Unfortunately, I ran out of time, as I actually had to take time to stop a person from coming into the store before they ruined the shot.  As it was, I barely got to trace out one letter.  At least the other ones looked well enough that they could go by without such tracing.  I was thinking about adding a marshmallow chick as well, but I didn't have the time.  My yellow marker is also starting to run low.  There is a chance I did this theme years ago, before I started filming the process.  But if no evidence exists, who can say otherwise?  By the way, today's post's title is a play on the ongoing title of my series of videos, "Making the Logo."  

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