I think I got my first comic book price guide in the late 80s. While the cover was in color, the rest of it was in black and white. They had a few one-page articles, and the rest of the issue was dedicated to listing the prices of collectable comics. The focus was on older titles, with only the rare item on newer ones. This first guide was on a bimonthly or quarterly schedule, but I did get it whenever I saw it on the newsstand.
Things would change in 1992 when I saw Wizard #7, possibly 8, at a store. (I somehow missed the first few issues. I never did figure out how that happened.) This magazine was unlike any comic book dedicated one I had. It was full-color. While it had the usual price guide, it also had multiple articles on a number of topics, focusing on current titles as opposed to older ones. It was also the first magazine I found that included previews. It blew my mind how much I liked it. I immediately started collecting it, although I missed two issues those first few years and ordered them from the publisher. (The only time I ever did that.) Wizard became so popular that it had spinoffs focused on on toys (Toyfare, which I never got), trading card games and RPGs (InQuest), and Japanese cartoons and comics (Anime Invasion, later Insider).
These mags were a staple for me throughout the 90s and early 2000s. Unfortunately, the publishing market began to change. One after another, the magazines were cancelled, and I was temporarily bereft of information. Sure, there were others magazines and online sources, but not everything was the same.
Following is a list of places where I got these magazines. As always, closed businesses are in black; open businesses are in red if they no longer sell mags and blue if they do. I'm probably missing a few places, mostly if I only went there once or if the mag was more pop culture rather than exclusively about comics.
- Readmore Bookstore, Prestonsburg: I picked up a few issues here, as well as a couple of trading card mags in the mid-90s. They are also the reason why I missed out on two issues.
- Rite-Aid, Highlands Plaza, Prestonsburg: This is a weird one. One morning, my mom picked up a prescription or some meds here, and I got a comic or trading card mag here. We then went on to somewhere else, either a dentist appointment in Paintsville or the Huntington Mall. The latter is slightly more likely, but atypical. Only time I remember stopping like this
- Economy Drug, Pikeville: This is where I first found Wizard, and the only time I think I bought it here. They haven't had mags in many, many years.
- Page 3 GameZone, Pikeville: I got the majority of mags here over the decades, with most as a part of my regular pull. However, after their re-opening after the 2025 flood, they haven't been getting as many comic books related items. I am not sure if their current distributor even carries any comic-related mags at this time.
- Readmore Bookstore, Coal Run: This is where I not only got my first price guide, but where I got many of them before Page 3 opened. It was mostly that first one I mentioned previously, although they stopped carrying it a few years before they closed the store. I think the guide continued though. . .
- Waldenbooks, Huntington Mall: And I would find its updated version here. At least I think it was the same mag. If it was, it got a serious upgrade. Full color articles on multiple topics, new and old. A black and white price guide that ran a running feature about the subject matter in a number of titles that continued in each issue. I mean, this mag was terrific, and I only found it here. I almost added to my pull at Page 3, but I didn't realize that I could until the about the time the title was cancelled. I can't remember if that happened before or after the store closed.
- Joseph-Beth Booksellers, Mall at Lexington Green, Lexington: Back when I first started going back to Lexington on a semi-regular basis in the early 90s, I saw this small newspaper about comic books called, simply enough, Comic Book News. I had heard about it from somewhere, but I can't remember exactly how. However, I loved the thing. Sure, some of the info was a little old, but it was still a solid source of information. The store only carried it for a short time before stopping. Strangely enough, not a single comic book that I've been to since has carried it. The paper still is being published, but they don't have an online version. I still kind of miss it.
- Comic Book World, Florence, online only: A new magazine, Comics! The Magazine, came out earlier this year. I have gotten the first few issues of it through here. I'm still debating over if I want to continue getting it not, even after five issues. It's okay, but there isn't enough variety in it yet to thrill me. I even found a mistake or two.