As a bookstore owner, I have been noticing the latest trends in the marketing of books. One of the more unusual ones is the practice of dying the edges of the pages on the first printings of many book, primarily in the Young Adult and Young Adult adjacent genres. These limited editions have the edges, on all three sides, dyed in either a solid color or a design. The practice is even starting to spread into trade paperbacks. Now, I think this could increase the collectability of the book, up to a point, as only the first printings of the first edition of the book get this treatment. Further printings would not have this feature. On the other hand, certain outlets are apparently getting their own exclusive designs. Just last week, I noticed that the Walmart edition of Children of Anguish and Anarchy by Tomi Adeyemi had its design in shades of blue, Walmart's signature color, instead of the golds and browns of the regular limited edition. First off, the blues don't really fit well with the color palette of the cover and the setting of the book, which mimics the cultures of East Africa. Blue really isn't that big of a color in the series. Second, Walmart is known to order lots of books. There could actually be more of their exclusive edition compared to the regular version. Not too likely, but possible, unless other outlets have their own exclusive versions as well. I don't think the collectors will be that impressed with a Walmart edition compared to others. I mean, many book collectors are snobs. They would look down at such a pedestrian choice. Finally, what about the remainder market? When many books in an order aren't sold, the unsold portions go into the secondary market. Think these high discount resellers. While I doubt such books would go directly there, because of their distinctive color scheme, they will have to go somewhere. I just hope that they don't get destroyed, just because they were so distinctive that there was do other option for them to be sold. Hopefully, I think Walmart didn't order that many of their exclusive edition for this dire event to occur, but it is a possibility. I've seen other Walmart exclusives, but they had been mostly things such as inserts. Bonus materials that the regular versions don't have, but otherwise don't make the books noticeably different. I'm just hoping that this doesn't spread into regular adult fiction, or worse. If this happens, thenI know my store wouldn't be able to compete, at least if people want their books as soon as possible.
[As an aside, I should say that I had already read the above book by the time I noticed that Walmart had an exclusive edition. While I had enjoyed the first two books in the series, I felt that this last one underwhelmed me. It feels shorter than the previous two, even though it included two whole new cultures, neither of which get a thorough discussion. A long time character finally gets POV chapters. While enjoyable, it begs why they didn't get such treatment in the first two books. The story rushes along too fast, as if portions were removed to maintain such a speed. A prominent character from the previous book is mentioned, but their fate is never revealed. In fact, much of what happens is left to the reader to decide, as the aftermath of the climax barely gets a two page epilogue to tie the story together. While the ending is hopeful, there are still major differences to be worked out, not just within the main setting, but with the two new locations added here. In fact, hints of a much larger world are laid out without any secondary meaning behind them, either suggesting the possibility of returned to this world later on or as a point of adding an extra detail to show just how uninformed the protagonists are. Some lingering questions from the first two books are answered, such as why none of the magic-users had control of a certain aspect. Apparently, this sort of magic was being held back for one of the new additions for this book. Overall, I liked it, but I feel that something was taken out, preventing the book to being more than what it is.]